Mainstream parties adopting far-right rhetoric simply increases votes for far-right parties

The rise of right-wing populist parties in Europe led some mainstream parties to attempt to regain voters' support by adopting pro-nationalist and anti-immigrant rhetoric. However, new research by Antonia May and Christian Czymara suggests that this strategy unintentionally benefits far-right parties and not the political mainstream

A puzzle in far-right voting

Many Europeans hold exclusionary and restrictive notions of national identity, which set high barriers to the acceptance of immigrants into national societies. However, until recent years, relatively few people acted on these notions by voting for parties with restrictive positions on immigration. This relationship now seems to have changed, with increasing success for the far right. What has caused this change? Our recent research provides an answer to this empirical puzzle.

As right-wing vote shares increase, public debates and parties alike have discussed counter-strategies. In reaction, mainstream parties have increasingly tried to win back the support of their electorates by adopting particularly anti-immigrant and nativist positions.

In reaction to far-right parties' success, mainstream parties have adopted increasingly anti-immigrant and nativist positions

We argue, however, that this strategy is likely to backfire. This is because, as immigration becomes more politicised through the adoption of mainstream parties, national identity becomes more important in voting – and this benefits far-right parties in particular, because of the prevalence among voters of exclusionary notions of national identity.

Political elite discourses activate national identities

To better understand what connects exclusionary notions of national identity with vote choice, we investigated how and when these identities become behaviourally relevant in voting decisions.

Our main argument concerns the role of the rhetoric used by all political elites in a country. If elites adopt more exclusionary positions, they draw attention to immigration and nationalism, which, in turn, should increase the relevance of national identity in the electoral process. Especially during election campaigns, political elites are key players in framing national discourses. Picking up on anti-immigrant and pro-national positions thus creates hostile public debate. This hostile climate ends up strengthening the relationship between national identity and the likelihood of voting for a far-right party.

Put differently, elite political discourse renders national identity more behaviourally relevant. In line with works from social psychology which suggest that external factors activate identities to guide behaviour, hostile political discourse focuses attention on the boundaries of the national in-group. This, in turn, increases the likelihood of voting for nationalist parties.

Testing the relationship

To test whether the relationship between exclusionary national identity and far-right voting is conditional on its prior activation through increasingly exclusionary political elite discourse, we used data from the ONBound project. That project combined harmonised individual-level survey data from (inter alia) the International Social Survey Programme (ISSP) and the European Values Study (EVS).

Using the membership boundary questions from both survey programmes, we found that different notions of nationhood are present in all European countries. Importantly, we found that a striking 53% of respondents hold an exclusionary national identity, which sets high barriers to accepting others as part of their national in-group. We used PopuList's 'far-right' classification to identify whether respondents had far-right voting preferences.

A striking 53% of respondents to both surveys hold an exclusionary national identity

To measure exclusionary political elite discourse, we used data from the Comparative Manifestos Project (CMP). The CMP provides quantitative content analyses of election manifestos for parties competing in democratic elections, including EU member states.

To measure exclusionary positions, we combined two items from the CMP data: positive statements about a national way of life, and negative statements about multiculturalism. The final measure takes the values of the two items (per party, per election), weighted by the party's vote share. This was done to account for the fact that the more prominent a party is, the more prominent its arguments are in the national discourse.

We then combined these two datasets based on wave and country to produce a longitudinal comparative dataset of over 127,000 individuals over 26 years and across 26 countries.

The activation of national identity for voting

To test our activation hypothesis, we employed longitudinal fixed-effects models based on individual-level data and within-country estimators on the national level.

Our findings reveal that, first, national identity correlates with voting for the far right. Second, when political elites – of any party – become more exclusionary, people are also more likely to vote for a far-right party.

For voters, exclusionary political elite discourse invokes nativist images of their nation

Crucially for our argument, both aspects also interact: when political elites take more exclusionary positions, voters who hold more narrow notions of national identity are likely to go on to express a significantly stronger preference for a far-right party than when such rhetoric was not widely promoted.

Our analyses show that a voter’s ideas about who counts as a compatriot, and the political elites’ rhetoric, both influence far-right voting preferences. It also reveals that the combination of these two aspects is particularly powerful. In other words, such exclusionary political elite discourses invoke, for the voter, nativist images of their nation.

The unintended consequences of exclusionary elite rhetoric

We argue that the likelihood of voters shifting towards far-right parties increases significantly when political elites across parties adopt exclusionary rhetoric. We find that this is especially true among those who uphold narrow conceptions of national identity.

Thus, rather than attracting far-right voters by adopting more right-wing positions, mainstream parties seem to be strengthening their far-right competitors yet further. In so doing, they are likely to hurt, first and foremost, themselves.

This article presents the views of the author(s) and not necessarily those of the ECPR or the Editors of The Loop.

Contributing Authors

photograph of Antonia May Antonia May PhD Candidate, Otto-Friedrich University of Bamberg / Guest Researcher, GESIS-Leibniz-Institute for the Social Sciences, Cologne More by this author
photograph of Christian Czymara Christian Czymara Postdoctoral Researcher, Sociology, with a Focus on Quantitative Methods for Social Research, Goethe University Frankfurt / Department of Sociology and Anthropology, Tel Aviv University More by this author

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