Brought together by a shared ideology, converging around global events, and united in their support for radical-right leaders, populist audiences on social media are becoming increasingly global. Francesco Vittonetto discusses why we can now start talking about transnational populist publics
Why did Viktor Orbán bring pickles to Parliament? What made Kamala Harris lean into 'brat summer'? And why do politicians flood social media with pets, food, and everyday objects? Ilana Hartikainen and Zea Szebeni argue these aren't random quirks: they're examples of 'banana populism', where politicians build powerful emotional connections with voters through whimsical, mundane imagery
We often attribute populism’s rise to structural factors — economic insecurity, digital technology, and cultural backlash. But Manoel Gehrke and Feng Yang reveal a more immediate trigger: former leaders' conviction for corruption. In less democratic contexts, these rulings open the door for governments to amplify personalistic appeals — and boost their popularity
Populist rhetoric often pits a virtuous people against a corrupt elite. But when populist leaders invoke these definitions, do they always mean the same thing? Maurits Meijers, Robert A. Huber, and Andrej Zaslove explore the role of ideology in such definitions, shedding light on why populism remains a powerful political force
Camil Ungureanu and Delia Dumitrica examine the phenomenon of Diana Șoșoacă, Romania's far-right strongwoman leader and TikTok sensation. While the populist right tends to champion traditional gender roles, Șoșoacă is crafting fresh gender narratives that resonate with female voters,
Oliver Gruber and Philipp Schnell examine how populist radical-right parties are extending their influence far beyond traditional populist policy areas, such as immigration. Across Europe, these parties are switching their focus to education policy.
Jacob Wentz analyses populist rhetoric and communication strategies in the election campaigns of Donald Trump and Giorgia Meloni. Both leaders adopt similar approaches, criticising traditional media, personalising politics, and using language that marginalises immigrants and the LGBTQ+ community. We should not, he argues, underestimate the power of their rhetoric.
Populist impulses are having a growing impact on the political landscape of several Western-style democracies. Jamie Gillies, Vincent Raynauld and Angela Wisniewski unpack the effects of populism in Canada, arguing that populist strategies grew as public faith in government messaging eroded during the Covid-19 pandemic.
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