Why did Viktor Orbán bring pickles to Parliament? What made Kamala Harris lean into 'brat summer'? And why do politicians flood social media with pets, food, and everyday objects? Ilana Hartikainen and Zea Szebeni argue these aren't random quirks: they're examples of 'banana populism', where politicians build powerful emotional connections with voters through whimsical, mundane imagery
Tribalism has emerged as a key term in political discussions — often used, but not clearly defined. Ilana Hartikainen and Zea Szebeni propose reconceptualising ‘tribalism’ to differentiate forms of political mobilisation. Tribalism, they argue, forms exclusive groups around shared values — and it’s gone global
We use necessary cookies to make our site work. We'd also like to set analytics cookies that help us make improvements by measuring how you use the site. These will be set only if you accept.
▼
Strictly Necessary Cookies
Necessary cookies enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions.
▼
Analytics Cookies
Google Analytics
We'd like to set Google Analytics cookies to help us improve our website by collecting and reporting information on how you use it. The cookies collect information in a way that does not directly identify anyone. For more information on how these cookies work please see our Privacy Notice.
