Articles by Mimi Mihăilescu

October 9, 2024

Meme warfare in Romania: the manipulation of public consciousness

Mimi Mihăilescu
Far-right Romanian presidential candidate George Simion is not just running a campaign, he’s waging a meme war. In today’s digital age, argues Mimi Mihăilescu, the way politicians communicate with the public has fundamentally shifted – and internet memes are emerging as powerful weapons for shaping public perception and discourse.
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photograph of Mimi Mihăilescu
Mimi Mihăilescu
Behavioural Risk Researcher

Mimi has a PhD from the University of Bath.

With a background in political studies, sociology, and communication studies, Mimi explores how digital culture shapes the way we think, behave, and engage with the world around us.

Her research dives deep into the messy, fascinating spaces where internet culture and politics collide, from memes and online activism to the hidden dynamics of social media communities.

Mimi is interested in how digital spaces amplify human behaviour, influence collective decision-making, and blur the lines between the personal and the political.

Through her work, Mimi sheds light on what our online habits reveal about risk, identity, and power in a hyperconnected world.

The Loop

Cutting-edge analysis showcasing the work of the political science discipline at its best.
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Advancing Political Science
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