Why did Viktor Orbán bring pickles to Parliament? What made Kamala Harris lean into 'brat summer'? And why do politicians flood social media with pets, food, and everyday objects? Ilana Hartikainen and Zea Szebeni argue these aren't random quirks: they're examples of 'banana populism', where politicians build powerful emotional connections with voters through whimsical, mundane imagery
Tribalism has emerged as a key term in political discussions — often used, but not clearly defined. Ilana Hartikainen and Zea Szebeni propose reconceptualising ‘tribalism’ to differentiate forms of political mobilisation. Tribalism, they argue, forms exclusive groups around shared values — and it’s gone global
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