Articles by Homero Gil de Zúñiga

March 25, 2024

What influences the credibility of messages on gender inequality?

Homero Gil de Zúñiga

Sexist attitudes affect the credibility of statements on gender (in)equality. However, Isabel Inguanzo, Hugo Marcos-Marné, Araceli Mateos and Homero Gil de Zúñiga argue that the gender and expertise of the source of the message interact with these attitudes. Here, the authors suggest possible improvements to communication strategies in gender equality campaigns

Homero Gil de Zúñiga

Distinguished Research Professor / Director, Democracy Research Unit, University of Salamanca

Gil is also a Distinguished Professor of Media Effects and AI at Pennsylvania State University, and Senior Research Fellow at Universidad Diego Portales, Chile.

The University of Salamanca's Democracy Research Unit (DRU) develops theoretically driven research, helping shed social-scientific light on the effects of social media and new technologies on political communication.

Relying on survey, experimental, and computational methods, the DRU seeks to clarify the way we understand some of today’s most pressing challenges for democracies.

Gil's work (over 140 ISI/JCR articles) has been published in numerous peer-reviewed academic journals such as (alphabetically): American Behavioral Scientist, Communication Resarch, Computers in Human Behavior, Information, Communication & Society, The Information Society, International Journal of Communication, International Journal of Public Opinion Research, International Journal of Press/Politics, Journal of Communication, Journal of Information Technology & Politics, Political Communication, Politics, and Political Psychology, among others.

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