Our response to political manifestos during elections usually reflects the different ways we think about politics. Yet, we can also demonstrate our politics in less obvious stereotypical associations, including consumption and lifestyle choices, argue Gaetano Scaduto and Fedra Negri, through an experiment they conducted on food in Italy.
Analysing posts on Facebook and Twitter-X, Andrea Ceron, Silvia Decadri, and Fedra Negri highlight how Italian politicians use populist rhetoric to generate engagement. They find that such rhetoric does indeed increase the likelihood of posts going viral, even among non-populist voters
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