Articles by Frances Cayton

April 11, 2024

Why do some conspiracy theories stay popular on social media?

Frances Cayton
Not all conspiracy theories that spread on social media remain popular over time. Courtney Blackington and Frances Cayton argue that conspiracy theories which map onto salient cleavages are more likely to persist and spread online. They find that elites who endorse conspiracy theories do not always attract engagement unless an event occurs that makes those conspiracy theories salient
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photograph of Frances Cayton
Frances Cayton
PhD Candidate, Cornell University

Frances' research focuses on questions surrounding democratic backsliding, civil society, and political communication.

To do so, she uses a variety of methods including surveys, interviews, archival work, and observational causal inference techniques.

She is currently a Junior Visiting Scholar and Brettschneider Exchange Student at Nuffield College, University of Oxford for the 2024 Hilary and Trinity terms.

Prior to Cornell, she earned her MA in Russian, East European, and Central Asian studies from Harvard University and a BA in History and Political Science with highest honors from the University of North Carolina at Chapel Hill.

www.francescayton.com

@FrancesCayton

@francescayton.bsky.social

The Loop

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Advancing Political Science
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