April 2, 2025
Explaining the Trump loyalty cult phenomenon
Elizaveta Gaufman
Despite Donald Trump's erratic behaviour, his fan base has formed a loyalty ‘cult’ around him. Yet Elizaveta Gaufman and Adrian Favero explain how it is precisely his transgressive behaviour that is feeding Trump's charismatic authority. And this cult-like devotion of Trump loyalists, they argue, is reminiscent of darker times in US history
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