Articles by Carolin Zorell

April 9, 2025

The politics of eating: why facts and social norms don't shift diets

Carolin Zorell

Have you ever tried to change your diet based on new information, perhaps after reading about the environmental benefits of plant-based eating or the health risks associated with processed meat –– only to find yourself slipping back into old habits? If so, you are not alone write Carolin Zorell, Nicklas Neuman and Ansung Kim

Carolin Zorell

Associate Professor and Senior Lecturer in Political Science, Örebro University

Carolin's research focuses on the preconditions and dynamics of behaviour change, and the transformation of consumption towards environmental sustainability.

She specialises in food consumption and environmental sustainability, but also examines broader patterns of consumer behaviour.

Combining insights from political science, psychology, sociology, and economics, Carolin's interdisciplinary approach seeks to understand when, why, and in what ways people act in one way or the other.

Her research has been published in various peer-reviewed journals and books, including Acta Politica, Politics, and Scandinavian Political Studies.

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