March 14, 2023
No, issuing a press release is not a good way to get media coverage
Carsten Jensen
Most media outlets ignore press releases issued by policy advocates. Anne Skorkjær Binderkrantz, Carsten Jensen, Henrik Seeberg and Massimo Graae Losinno traced the effects of press releases from major interest groups. They rarely identified a direct link to news stories, and often struggled to find any news stories about the topic at all
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