Courtney Blackington and Frances Cayton argue that populist politicians tend to dog-whistle conspiracy theories when speaking to general audiences, but explicitly endorse them when speaking to supporters. Thus, politicians strategically invoke conspiracy theories to avoid blowback, while still managing to rally their core supporter base
Not all conspiracy theories that spread on social media remain popular over time. Courtney Blackington and Frances Cayton argue that conspiracy theories which map onto salient cleavages are more likely to persist and spread online. They find that elites who endorse conspiracy theories do not always attract engagement unless an event occurs that makes those conspiracy theories salient
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