Balázs is an initiator of the Hungarian research project 'Covid-cohorts? Identifying the generations using Big Data in the post-pandemic period'.

His research interests include populism, data policy, and voter behaviour.

He contributed the chapter 'Governing populism – the Discursive Populism of Fidesz' to Aufstand der Außenseiter Die Herausforderung der europäischen Politik durch den neuen Populismus, Nomos, 2021 edited by Frank Decker, Bernd Henningsen, Marcel Lewandowsky & Philipp Adorf.

With Szilvi Német, he is the author of Toxic Technocultures and Digital Politics: Emotions, memes, data politics and attention on the internet Centre for Social Sciences Institute-Napvilág, 2021.