Articles by Adam Scharpf

November 6, 2025

PR firms are working for brutal regimes, and getting away with it

Adam Scharpf
Many PR firms work for brutal regimes — polishing their image, attacking critics, and helping dictators cling to power. Alexander Dukalskis, Christian Gläßel, and Adam Scharpf ask: why does this happen, and what can democratic societies do to stop it?
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photograph of Adam Scharpf
Adam Scharpf
Assistant Professor, Department of Political Science, University of Copenhagen

Adam’s work focuses on political regimes and their production of loyalty and allegiance, at national and international levels.

He studies why regimes and their agents behave the way they do, and what impact this has on society.

A significant part of his work examines the inner workings of autocracies and dictatorships.

Adam’s research has appeared in the American Political Science Review, American Journal of Political Science, Journal of Politics, World Politics, Comparative Political Studies, and International Studies Quarterly, among others.

His forthcoming Oxford University Press book Making a Career in Dictatorship (co-authored with Christian Gläßel) reveals why some ordinary men carry out repression and coups, while others don't.

www.adamscharpf.net

@ascharpf.bsky.social

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THE EUROPEAN CONSORTIUM FOR POLITICAL RESEARCH
Advancing Political Science
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