Analysing posts on Facebook and Twitter-X, Andrea Ceron, Silvia Decadri, and Fedra Negri highlight how Italian politicians use populist rhetoric to generate engagement. They find that such rhetoric does indeed increase the likelihood of posts going viral, even among non-populist voters
Andrea Ceron and Elisa Volpi argue that rather than sweeping the damage under the carpet, parties can best restore their image by emphasising competence, clarity and their ability to handle the core issues
