Kamala Harris is the first Black woman nominated by a major party for US President. A historic moment – you would think! But somehow, Harris’ race and gender are not playing a prominent role in this election.

There is, of course, plenty of contestation around identity. Indeed, this election is part of the 'identity wars' around abortion and white supremacy that I wrote about in the launch blog piece for this series.

Harris entered the race late and was little known, resulting in a struggle to 'define her'. While Harris projects herself as a progressive, patriotic fighter for freedom, her opponents frame her as a radical-left fundamentalist.

If you picture Kamala Harris, it is unlikely you will think of her, primarily, as Black and a woman

Astoundingly, despite identity wars and struggles over defining Harris, her gender and race are not the media's principal focus. If you picture Kamala Harris, you might think of a vice president, a prosecutor, a bearer of hope or a destroyer of everything – but it is unlikely you will think of her, primarily, as Black and a woman.

Hillary Clinton – forever first lady

Compare Harris' campaign to Hillary Clinton's 2016 campaign. The first woman ever to be nominated by a major US political party, Clinton's gender dominated her public appearances. She first entered the political stage as Bill Clinton’s wife – and even after eight years as Senator and four years as Secretary of State, the image of her as the First Lady, the cheated wife, was locked in.

As presidential candidate, Clinton faced the usual conundrum for women in politics: if she acted empathetic and caring, the media criticised her for being too weak to be president; if she acted like a strong leader, she was berated for being too manly. To counter her image as an 'icy control queen' in the 2008 primaries, Clinton invited female voters to a local café where she became emotional and even teary, succumbing to the pressure of gender expectations.

Harris’ femininity, in contrast, doesn’t appear to be an issue. There are certainly features of her public performance that could be associated with female stereotypes, for example, the social media videos of her laughing, dancing, and cooking. However, this footage doesn't reduce Harris to her gender but makes her relatable as a 'real person'.

Rather than Harris’ femininity, it is her husband’s gender role that attracts public attention

In fact, rather than Harris’ femininity, it is her husband’s gender role that attracts public attention. Douglas Emhoff presents a model of modern masculinity – a caring, supportive enabler, comfortable in the background.

Who cares whether Harris 'became Black'?

In 2016, Clinton’s then and Harris’ now opponent, Donald Trump, branded Clinton a 'nasty woman' – a label that stuck. When Harris entered the race in 2024, all of Trump’s attempts to brand her failed.

First, he accused her – unoriginally – of lying and called her 'lyin’ Kamala Harris', which her supporters quickly turned into 'lion Kamala Harris', flooding social media with lion memes. Frustrated, Trump kept misspelling and mispronouncing her first name. Calling her Kamabla or Kabala, Trump stirred racist sentiments by orientalising her.

When all these strategies proved futile, Trump decided to address the issue head-on. In his ultimate attempt to define Harris, he stated: 'I didn’t know she was Black until a number of years ago when she happened to turn Black… all of a sudden, she made a turn, and she became a Black person.'

This shot backfired. Instead of a debate about Harris’ race, Trump’s racism became the topic. Harris responded: 'We deserve a leader who understands that our differences do not divide us – they are an essential source of our strength', styling herself as a strong, progressive leader, while defining Trump as racist.

Barack Obama – the first Black president

Trump was more successful in defining Barack Obama by spreading conspiracy theories about his citizenship and insinuating he was Muslim. Just as Clinton ran as a woman, Obama ran as an African American. His race was central to his public perception; his becoming the first Black president was a historic event.

Obama appeared as a modern version of a Civil Rights leader; an almost prophetic figure. Obama’s use of 'hope' in his messaging echoed Martin Luther King’s 'dream'. Of the African Americans who have competed for the presidency, many, such as the reverends Jesse Jackson and Al Sharpton, were religious leaders. Obama’s rhetorical style and tone of voice carried elements of his pastoral predecessors.

Harris’ African American heritage doesn’t dominate her public appearances; recent polls show that only 70% of African Americans intend to vote for her

In contrast, Harris’ African American heritage doesn’t dominate her public appearances. This is evident in Obama’s and Harris’ political followership. In the 2008 election, an unprecedented 95% of African Americans voted for Obama. Recent polls show that only 70% of African Americans intend to vote for Harris.

Becoming brat

So why is it that Harris’ gender and race are not dominating her public perception? Why is Trump failing to define her? The answer lies in the multiplicity and fluidity of her identity. Harris’ intersectionality as woman, and African American, and Asian, and a prosecutor, and Vice President, makes it difficult to reduce her to one set of stereotypes.

When Trump describes Harris as 'becoming Black' and states: 'There are numerous ways of saying her name… I heard it said about seven different ways', he is actually pointing to her strength – her resilience against being defined by others.

In my book, The Politics of Becoming, I describe this multiplicity and transformability as the 'fugitive self'. The contributions to this blog series deepen these insights in, for example, Black Lives Matter, selfie activism, and the Brazilian mental health movement.

None of this is to say that Harris’ identity doesn’t play a role in this election. On the contrary, her indefinability is creating a new progressive identity politics.

No.16 in our 🎭 Democratic Transformations series

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